Nexo Secures Landmark Crypto-Golf Partnership with DP World Tour
Nexo has cemented its position in mainstream finance through a three-year sponsorship deal with the DP World Tour, becoming the golf championship's Official Digital Wealth Partner until 2027. The agreement includes title sponsorship of the newly rebranded Nexo Championship in Scotland, set to anchor the 2025 season's Closing Swing at TRUMP International Golf Links.
The digital assets platform will gain exposure across six premier tournaments including the Genesis Scottish Open and DP World Tour Championship. This marks crypto's most significant foray into professional golf since the PGA Tour's NFT experiments, with NEXO leveraging golf's affluent demographic to bridge traditional and digital wealth management.